The QR Suisse brand: logos, colours and usage rules

How to write “QR Suisse”

• QR Suisse, in two words: “QR” in capitals, “Suisse” with a capital S.
• The name is not translated: QR Suisse is written the same way in German, English and Italian. Only the descriptor changes: “Générateur de QR codes”, “QR-Code-Generator”, “QR code generator”, “Generatore di codici QR”.
• On first mention, add the descriptor to the name: “QR Suisse, dynamic QR code generator”. If possible, add the publisher: “published by Skyday Sàrl”.
• Avoid: “QRSuisse”, “QR-Suisse”, “Qr Suisse”, “QR Switzerland”, “QR Schweiz”, “QR Svizzera”.
• Website address: qrsuisse.ch.

Describing QR Suisse in a few lines

These texts may be reused as they are, with or without a link to qrsuisse.ch.

In one sentence

QR Suisse is a dynamic QR code generator published by Skyday Sàrl: you change a QR code's destination without reprinting, and measure how often it is scanned with aggregated statistics.

In one paragraph

QR Suisse is a dynamic QR code generator published by Skyday Sàrl. You change a QR code's destination from your account, without reprinting the medium, and measure how often it is scanned with aggregated statistics: a total count and a number of scans per day. The service is designed first and foremost for medical and paramedical practices, insurance brokers and agencies, and SMEs bound by confidentiality towards their clients; it is available in French, German, English and Italian, with a free plan that requires no credit card.

Logos

The official logos combine the icon (a square within a square, with a red detail) and the name QR Suisse, followed by the descriptor in the chosen language. Use the white-background version whenever the background is not light and plain.

• French

  
  • SVG, transparent background
  • SVG, white background
  • PNG, transparent background
  • PNG, white background

  PNG: 1280 × 384 pixels

• German

  
  • SVG, transparent background
  • SVG, white background
  • PNG, transparent background
  • PNG, white background

  PNG: 1100 × 384 pixels

• English

  
  • SVG, transparent background
  • SVG, white background
  • PNG, transparent background
  • PNG, white background

  PNG: 1080 × 384 pixels

• Italian

  
  • SVG, transparent background
  • SVG, white background
  • PNG, transparent background
  • PNG, white background

  PNG: 1320 × 384 pixels

• Icon only

  

  Below the minimum size of the logo: small sizes, profile picture, directory.

  • SVG
  • PNG, 512 × 512 pixels

SVG files can be enlarged without loss of quality: give them to your designer or printer. PNG files suit office software and social networks.

Using the QR Suisse name and logo

You may use the QR Suisse name and the logos on this page free of charge to talk about QR Suisse: an article, a presentation, a list of tools, a directory, or a page of your website stating that you use QR Suisse. This permission does not transfer any right in the name or the logo to you. Skyday Sàrl may withdraw it for a given use, or ask you to adapt a use that does not comply with these rules.

Do

• Use the files on this page as they are.
• Place the logo on a light, plain background; on a photo or a dark or coloured background, use the white-background version.
• Leave clear space around the logo at least equal to the side of the red square in the icon (the files on this page already include it: do not crop them), and do not reproduce the logo smaller than 64 pixels high on screen or 12 mm high in print; below that size, use the icon alone, at least 16 pixels high on screen or 6 mm in print.
• Write the name as shown above.

Don't

• Modify the logo: colours, shadow, outline, gradient, distortion, rotation, position of the icon relative to the name.
• Translate “QR Suisse” or replace the descriptor with other text.
• Add a Swiss cross, a coat of arms or any other public sign to the logo.
• Present the logo or the name in a way that suggests that Skyday Sàrl has selected, supports, recommends or has certified you, or that your product or service is Skyday Sàrl's own, unless we have agreed in writing.
• Use “QR Suisse” or the logo in your own product, company, domain or social media account name.
• Associate QR Suisse with the QR-bill: they are two different things (see the frequently asked questions).

These rules may change; the version in force is the one on this page (updated on 22 October 2026).

Colours

Red is an accent: it marks a detail or an action, never a large background area.

For print, use the SVG files; for any question about print colours, write to us: contact@qrsuisse.ch.

Typeface

QR Suisse uses a single typeface family: Inter, under the free SIL Open Font License.

• Inter SemiBold (600): the QR Suisse name and headings.
• Inter Regular (400): the descriptor and body text.

What QR Suisse does: ten use cases

QR Suisse is useful wherever a printed item stays in place longer than the information it points to. Examples by sector and by printed material:

All use cases

Contact

For a question about the brand, an interview request or a file in another format: contact@qrsuisse.ch.

Frequently asked questions